What is a Private Placement Memorandum?

What is a Private Placement Memorandum?

A private placement memorandum (PPM) is a legal document required by law for syndicators who are raising monthly through private sources using one of the exemptions from registration requirements allowed by the Securities and Exchange Commission (SEC).

Also known as an offering memorandum, this document is provided to potential investors to document and communicate the details of the offering. In the case of real estate multi-family investing, the PPM will detail the prospects of the apartment investment opportunity. It will include detailed information pertaining to the investment opportunity so that potential investors can thoroughly understand the deal and whether it is right for them. It should include information such as the following:

  • Details of the property and location
  • Property Condition
  • Financial information
    • Purchase Price
    • Income Sources and Operating Expenses
    • Projected Income
  • Management Business Plan
  • Market Analysis
  • Capital Stack
  • Targeted Investor Returns
  • Management Biographies

PPM’s are often presented in conjunction with an investment webinar that’s syndicators use to present the offering to potential investors and educate them on the opportunity. It is important for potential investors to thoroughly understand the PPM, ask questions and determine whether the opportunity presented fits his or her investment criteria and is right for them.


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Rodney Robinson II
Rodney@RodneyRobinsonII.com